Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Christine Campbell Rapin
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Sam Rathling ...
This episode discusses how to use LinkedIn effectively for business lead generation. Sam Rathling, a LinkedIn expert, shares her experience growing businesses on the platform over 18 years. She outlines strategies like using outbound messaging to invite contacts to valuable online events. Sam emphasizes giving value first through content and invitations before directly pitching people. She also describes facing a difficult situation where a business partner took control and financially ruined her company. However, Sam was able to rebuild successfully by focusing on outbound prospecting through LinkedIn. She now helps other businesses do the same through her company Pipeline 44 Group.
Key Moments:
- Sam is the UK's leading expert on LinkedIn and social selling. She has helped clients generate over £168 million in new business through LinkedIn.
- Sam started using LinkedIn to win new clients for her recruitment agency when she first moved to a new country. She has now been using LinkedIn for business development for around 18 years.
- Sam focuses her personal efforts on helping corporate sales teams and winning larger, higher value contracts and deals. However, her company also works with smaller businesses.
- Sam once took on a business partner who ended up bullying her and taking over the company. He financially and emotionally ruined her, forcing her to start over from scratch.
- Rebuilding from nothing after this experience gave Sam massive motivation and fire in her belly to build something even better the second time.
- LinkedIn is still one of the best platforms for both small businesses and large companies to generate leads and build a sustainable sales pipeline.
- Outbound messaging strategies on LinkedIn, when done effectively, can generate much more business than relying only on inbound leads from content.
- Inviting targeted prospects on LinkedIn to free online events is an effective outbound strategy for starting conversations and relationships.
- Providing value to others without immediately pitching or selling is important for building trust when using outbound strategies on LinkedIn.
- Sam has written two bestselling books on LinkedIn strategies called LinkedIn Inbound and LinkedIn Outbound.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
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