Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Christine Campbell Rapin
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Craig Andrews ...
Craig Andrews, the Principal Ally and founder of allies4me marketing agency, employs a unique approach to help companies convert strangers into high-paying customers. Using a method that emulates the stages of courtship, allies4me creates an environment where people want to buy instead of being sold to. Craig's successful offers solve problems, provide excellent value for the price, and are impulse purchases that customers can afford. He learned from his own struggles and aims to revolutionize high ticket sales by prioritizing problem-solving and value creation over traditional sales pitches.
Key Moments:
- Craig struggled with sales at first and tried many approaches that didn't work. Eventually he realized he needed to create an environment where people want to buy, rather than trying to sell directly.
- His first big client win came from a casual friend who saw value in Craig's suggestions and paid him to implement them. This showed Craig that people would pay him to solve their problems.
- Craig's approach now involves creating impulse purchase offers that deliver disproportionate value for a low price. This attracts the right customers and repels the wrong ones.
- Solving a problem for customers is the most important thing. If an offer doesn't solve a problem, it doesn't deliver value.
- Offers should be structured to leave some problems unsolved, naturally leading customers to the core offer.
- Customers are delighted by offers that give them $5,000 of value for $500. This creates loyalty and stickiness.
- Craig's mission is to change the way high ticket sales are done by moving away from direct selling and creating the right environment for customers to buy.
- Craig provides a free guide and course to help others avoid the mistakes he made and create successful first time offers.
- The course has a 23 day deadline to motivate people to actually take action and implement what they learn.
- Craig aims to change lives through helping businesses create the right offers for their customers.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
Subscribe and get immediate access!
Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication
Sponsored by Evolvepreneur.app—"Your All In One Business System".
