As a copywriter and a marketing consultant, I’ve worked with all different kinds of launches the info-marketing industry. These have included initial product launches to small starter lists, larger launches to a company’s internal house list, and million-dollar launches with 100+ partners and affiliates also promoting the offer. What I’ve concluded after all of this is that launches suck. And they suck by design. Grab a free copy of my book "Open Every Day"

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